Staying on top of a robust marketing strategy for your business is crucial to succeeding in the fast-paced world today.
Without a defined marketing strategy, you’ll not only be wasting your time, money and resources but you’ll be losing out on sales too. Let us show you the importance of a customer-driven marketing strategy that will align your marketing and sales team goals, tie back to business objectives and allow you to identify and test your ideal target audience.
The nature of the digital buyer journey today means that earning trust is more important than a sales pitch. In fact, sales is more about sharing than selling.
There are many things to consider when hiring and managing a marketing team.
You must oversee the relationship between sales and marketing to ensure they are collaborating and are clear on their shared goals. You must manage the implementation of marketing tools to ensure you are prepared to efficiently execute and measure your efforts. But most importantly you must ensure you are hiring the right people for your business objectives.
Turning Reluctance Into Results As marketers, a story we are frequently told by business leaders is that they know something about marketing. Oftentimes business professionals are thrown into marketing roles for short periods of time to work on lead generating...
Turning Reluctance Into Results As marketers, a story we are frequently told by business leaders is that they know something about marketing. Oftentimes business professionals are thrown into marketing roles for short periods of time to work on lead generating...
Marketing Automation is not just for Marketing Teams It’s a misconception that the people who have Marketing Automation software tools are purely the marketing team and not the sales team. The B2B sales process is complex and organizations are looking for tools...
Marketing Automation is not just for Marketing Teams It’s a misconception that the people who have Marketing Automation software tools are purely the marketing team and not the sales team. The B2B sales process is complex and organizations are looking for tools...
Are you in your marketing resource infancy? We have all heard it before, “I need to hire a marketing person to launch our product in two weeks” or “We need a marketing VP ASAP… or maybe just an intern”. Marketing is one of the hardest business functions to actually...
Are you in your marketing resource infancy? We have all heard it before, “I need to hire a marketing person to launch our product in two weeks” or “We need a marketing VP ASAP… or maybe just an intern”. Marketing is one of the hardest business functions to actually...
Your marketing strategy and tactics will be most influenced by who your target audience is.
How to reach the right audience will be determined by your buyer persona and value proposition. A buyer persona will craft your ideal customer profile while your value proposition outlines the unique reason that audience buys from you.
How to Keep Your Website Sticky and Your Bounce Rate Low Let’s start with bounce rate Google Analytics definition is “single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered...
How to Keep Your Website Sticky and Your Bounce Rate Low Let’s start with bounce rate Google Analytics definition is “single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered...
Technology continues to empower employees to share and access more information about organizations. Now more than ever, employees expect more transparency, flexibility, and accountability from the companies that hope to attract and retain them. LinkedIn recently...
Technology continues to empower employees to share and access more information about organizations. Now more than ever, employees expect more transparency, flexibility, and accountability from the companies that hope to attract and retain them. LinkedIn recently...
Moving beyond email marketing to marketing automation… A lot of our customers tell us that they are currently using a marketing automation platform or CRM system in their business but primarily for email marketing and they have not unleashed the power of marketing...
Moving beyond email marketing to marketing automation… A lot of our customers tell us that they are currently using a marketing automation platform or CRM system in their business but primarily for email marketing and they have not unleashed the power of marketing...
No matter what the format, whether it be a blog, podcast channel or lead magnets- A content strategy is crucial to attracting the right buyers to your website.
While developing an editorial calendar and finding a writer may seem daunting and time consuming creating a space for a loyal community is pertinent to selling online.
By leveraging SEO and social channels backed by a strong content strategy your company can increase domain authority and build brand recognition and credibility quickly. Beyond that, content with a strong call to action will increase conversions and leads supporting your bottom line.
As soon as Fall arrives, I get reflective. I look back on the year and think about all of the great client projects we were grateful to be part of. This year in particular we collaborated with our clients to work on some tough assignments. With more and more channels...
As soon as Fall arrives, I get reflective. I look back on the year and think about all of the great client projects we were grateful to be part of. This year in particular we collaborated with our clients to work on some tough assignments. With more and more channels...
This webinar was originally featured here on Womenwhodare.com. UNDERSTANDING DIGITAL MARKETING Despite a decent amount of time spent and even generations born into the digital age, there still seems to be a disconnect between how we think we should sell and how we...
This webinar was originally featured here on Womenwhodare.com. UNDERSTANDING DIGITAL MARKETING Despite a decent amount of time spent and even generations born into the digital age, there still seems to be a disconnect between how we think we should sell and how we...
Every business has two core functions- Marketing and Innovation. Can you guess which one people struggle with the most? In my current role as a Growth Advisor for the Spark Centre in Oshawa, Ontario, I have the pleasure of working with early stage companies on their...
Every business has two core functions- Marketing and Innovation. Can you guess which one people struggle with the most? In my current role as a Growth Advisor for the Spark Centre in Oshawa, Ontario, I have the pleasure of working with early stage companies on their...