Marketing Copilot AI
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How to Write Better AI Prompts (And Why This Alone Won’t Save Your Marketing Strategy)
AI Can Help, But It Won’t Do Your Job For You If you’ve ever found yourself staring at a lacklustre AI-generated output and thinking, This is terrible, you’re not alone. The quality of what generative AI produces depends entirely on how well you prompt it. Garbage in, garbage out. But here’s the kicker — perfecting…
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In 2024, You Have to Talk the AI Talk
Your Audience is Curious about AI, You Should Be Their Guide! As the summer months are winding down, I’ve been spending a lot of time reflecting on how fortunate I’ve been to have spent a lot of time out in the community this summer at conferences and events talking about #ResponsibleAI. One of the biggest…
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Hybrid Intelligence: Working With AI, Not Against It
Why do we need machines and humans? When we talk about AI, we so often speak in terms of Human vs. Machine. Hybrid Intelligence re-frames this idea, instead prompting us to consider Human and Machine. As ChatGPT, Microsoft Copilot, and other artificial intelligence tools continue to revolutionize how we create content, one of the biggest…
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3 Important Things CXOs Need to Know About Generative AI
Over the past ten years, we’ve built our agency on helping B2B businesses adopt marketing automation technology, and we can’t be more excited now that ChatGPT and Microsoft Copilot are hitting the market. Based on our experimentation so far, we think that large parts of the marketing function can be either automated or augmented with…
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The AI Future: The 4 Possible Futures of B2B Marketing
What is the AI future of B2B Marketing?Marketers conduct consumer research to track necessary developments, futurologists track trends and events to understand what people are valuing. How can we combine these practises?
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The Marketing CoPilot Predictions: Why AI Might Transform B2B Channel Strategy
At Marketing CoPilot, we’ve experienced first-hand how SEO and SEM as we currently know it could change dramatically in the next couple years, and in turn would mean major changes for inbound marketing as a field.
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How B2B Marketers Can Compete with AI-Generated Content
Although content marketing is consistently rated as one of the top marketing tactics by B2B marketers, it has always been one of the most challenging channels to manage correctly. Now that ChatGPT and generative AI are part of our technological landscape, it will be even harder to stand out in crowded marketplaces, and more difficult…
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ChatGPT & Artificial Intelligence: The Future of Inbound Marketing
In 1950, a British computer scientist named Alan Turing developed the “Turing Test”, which is passed when someone cannot tell whether they are speaking to a computer or another human. This enchanting idea, which he also called the “imitation game”, has since inspired many attempts to fool humans with technology, particularly through chatbots — automated…
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Marketing Automation: Moving Towards the “Perfect System”
10-Second Summary The Article Marketing Automation is one of the dominant trends in the business world right now. About sixty percent of companies are already using marketing automation in some way, and most who have it plan to increase their commitment to the platform. With an ROI of about 5:1, it is an attractive investment…
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Man versus Machine: Which side are you on?
This article was previously published on Forbes.com, written by Marie Wiese, member of Forbes Agency Council.