Lead generation is a bottom of the funnel activity that generates further interest from your audience by capturing contact information from qualified leads and nurturing them into paying customers through different digital marketing tactics such as lead nurturing workflows or lead magnet landing pages. It is important to ensure you have the right tools in order to execute lead generation successfully.
The nature of the digital buyer journey today means that earning trust is more important than a sales pitch. In fact, sales is more about sharing than selling.
You can nurture sales qualified leads in your existing database with a variety of activities but the most basic of tactics are the 4 L’s: landing pages, lead magnet, lead capture and lead scoring.
Being able to successfully execute these is the cornerstone of a strong lead generation strategy.
In a digital-first world, your website and web presence should be the cornerstone of your lead generation program. But if your website is product-centric (and basically a product brochure) versus customer-centric and focused on customer issues and language, you are...
In a digital-first world, your website and web presence should be the cornerstone of your lead generation program. But if your website is product-centric (and basically a product brochure) versus customer-centric and focused on customer issues and language, you are...
Closing the Gap Between Sales and marketing In companies today, the sales, marketing, and technology teams need to be aligned to work together to achieve business goals and a common set of objectives. But traditionally there’s been a big gap between sales and...
Closing the Gap Between Sales and marketing In companies today, the sales, marketing, and technology teams need to be aligned to work together to achieve business goals and a common set of objectives. But traditionally there’s been a big gap between sales and...
Happy Fall Readers! I took some time in August to regroup, refuel and rethink our content strategy. We are officially back online and exhausted. Why you ask? Exhausted by summer vacation? In a nutshell; yes. It’s scary out there folks. The digital world is...
Happy Fall Readers! I took some time in August to regroup, refuel and rethink our content strategy. We are officially back online and exhausted. Why you ask? Exhausted by summer vacation? In a nutshell; yes. It’s scary out there folks. The digital world is...
It takes a small village of tools to for inbound marketing and lead generation, the biggest ones being your website and your marketing automation tool. Understanding not only how to choose your tool but also an implementation strategy is key to efficiently using your time, money and resources wisely.
A winning business has a capable website backed by a strong marketing automation tool to maintain and manage inbound marketing activities to support lead generation.
Keyword rankings are no longer a primary performance metric of your website The core concept of digital transformation is the shift from a seller’s world to a buyer-centric model, meaning marketer’s can no longer market features and functions but instead the focus is...
Keyword rankings are no longer a primary performance metric of your website The core concept of digital transformation is the shift from a seller’s world to a buyer-centric model, meaning marketer’s can no longer market features and functions but instead the focus is...
Blow up the traditional view to create a budget that adds value to your business If you are like most sales and marketing people or part of the management team that leads the annual budgeting process, you have likely already engaged in “budgeting” for 2019. Unless you...
Blow up the traditional view to create a budget that adds value to your business If you are like most sales and marketing people or part of the management team that leads the annual budgeting process, you have likely already engaged in “budgeting” for 2019. Unless you...
5 Signs this may be you You miss the days when you could just pick up the phone and call a prospect.You are still going to tradeshows hoping that by showing up, you will immediately find customers.You remember the days when email was a replacement for sending...
5 Signs this may be you You miss the days when you could just pick up the phone and call a prospect.You are still going to tradeshows hoping that by showing up, you will immediately find customers.You remember the days when email was a replacement for sending...
Lead generation is the final stop before becoming an opportunity and ensuring you have the right information and the right sales processes in place are critical to establishing a quick conversion into a customer.
I recently received an email from a large software company inviting me to a networking event to discuss the topic of sales and marketing alignment. The invite opened with… Only 8% of B2B companies say they have alignment between sales and marketing That is a pretty...
I recently received an email from a large software company inviting me to a networking event to discuss the topic of sales and marketing alignment. The invite opened with… Only 8% of B2B companies say they have alignment between sales and marketing That is a pretty...
Too often people think that just because they got a prospect to “click thru” it means the person will take action when they get to the other side For a long time we worked with small and medium sized business owners who believed traffic to a website equals...
Too often people think that just because they got a prospect to “click thru” it means the person will take action when they get to the other side For a long time we worked with small and medium sized business owners who believed traffic to a website equals...
This article was previously published in the magazine REIN Life. Dissecting Cost versus Value There are a lot of free tools out there today that can help you get a website up and running. WordPress is one of the most common content management systems for...
This article was previously published in the magazine REIN Life. Dissecting Cost versus Value There are a lot of free tools out there today that can help you get a website up and running. WordPress is one of the most common content management systems for...