Lead Generation

For Sales Professionals that want to convert leads into sales.

Lead generation is a bottom of the funnel activity that generates further interest from your audience by capturing contact information from qualified leads and nurturing them into paying customers through different digital marketing tactics such as lead nurturing workflows or lead magnet landing pages. It is important to ensure you have the right tools in order to execute lead generation successfully.

 

IN ORDER TO BECOME A DIGITAL TRANSFORMER ONLINE TODAY YOU MUST UNDERSTAND HOW TO…

Turn Marketing Qualified Leads into Sales Qualified Leads

The nature of the digital buyer journey today means that earning trust is more important than a sales pitch. In fact, sales is more about sharing than selling.

Building a High-Performing Marketing Sales Funnel

Converting Sales Qualified Leads in your Existing Database

You can nurture sales qualified leads in your existing database with a variety of activities but the most basic of tactics are the 4 L’s: landing pages, lead magnet, lead capture and lead scoring.

Being able to successfully execute these is the cornerstone of a strong lead generation strategy.

5 Must-Haves for Any B2B Website

5 Must-Haves for Any B2B Website

In a digital-first world, your website and web presence should be the cornerstone of your lead generation program. But if your website is product-centric (and basically a product brochure) versus customer-centric and focused on customer issues and language, you are...

5 Must-Haves for Any B2B Website

In a digital-first world, your website and web presence should be the cornerstone of your lead generation program. But if your website is product-centric (and basically a product brochure) versus customer-centric and focused on customer issues and language, you are...

Are You Exhausted by Digital Marketing?

Are You Exhausted by Digital Marketing?

Happy Fall Readers! I took some time in August to regroup, refuel and rethink our content strategy. We are officially back online and exhausted. Why you ask? Exhausted by summer vacation? In a nutshell; yes. It’s scary out there folks. The digital world is...

Are You Exhausted by Digital Marketing?

Happy Fall Readers! I took some time in August to regroup, refuel and rethink our content strategy. We are officially back online and exhausted. Why you ask? Exhausted by summer vacation? In a nutshell; yes. It’s scary out there folks. The digital world is...

Managing your Website and Marketing Automation Tool

It takes a small village of tools to for inbound marketing and lead generation, the biggest ones being your website and your marketing automation tool. Understanding not only how to choose your tool but also an implementation strategy is key to efficiently using your time, money and resources wisely.

A winning business has a capable website backed by a strong marketing automation tool to maintain and manage inbound marketing activities to support lead generation.

Creating a Marketing Budget for 2019

Creating a Marketing Budget for 2019

Blow up the traditional view to create a budget that adds value to your business If you are like most sales and marketing people or part of the management team that leads the annual budgeting process, you have likely already engaged in “budgeting” for 2019. Unless you...

Creating a Marketing Budget for 2019

Blow up the traditional view to create a budget that adds value to your business If you are like most sales and marketing people or part of the management team that leads the annual budgeting process, you have likely already engaged in “budgeting” for 2019. Unless you...

Are you an analog player living in a digital world?

Are you an analog player living in a digital world?

5 Signs this may be you You miss the days when you could just pick up the phone and call a prospect.You are still going to tradeshows hoping that by showing up, you will immediately find customers.You remember the days when email was a replacement for sending...

Are you an analog player living in a digital world?

5 Signs this may be you You miss the days when you could just pick up the phone and call a prospect.You are still going to tradeshows hoping that by showing up, you will immediately find customers.You remember the days when email was a replacement for sending...

Get CRM Right

Lead generation is the final stop before becoming an opportunity and ensuring you have the right information and the right sales processes in place are critical to establishing a quick conversion into a customer.

Does Sales & Marketing alignment really exist?

Does Sales & Marketing alignment really exist?

I recently received an email from a large software company inviting me to a networking event to discuss the topic of sales and marketing alignment. The invite opened with… Only 8% of B2B companies say they have alignment between sales and marketing That is a pretty...

Does Sales & Marketing alignment really exist?

I recently received an email from a large software company inviting me to a networking event to discuss the topic of sales and marketing alignment. The invite opened with… Only 8% of B2B companies say they have alignment between sales and marketing That is a pretty...

How much does a website really cost?

How much does a website really cost?

This article was previously published in the magazine REIN Life.  Dissecting Cost versus Value There are a lot of free tools out there today that can help you get a website up and running. WordPress is one of the most common content management systems for building...

How much does a website really cost?

This article was previously published in the magazine REIN Life.  Dissecting Cost versus Value There are a lot of free tools out there today that can help you get a website up and running. WordPress is one of the most common content management systems for building...