Digital Strategy

To achieve differentiation in a cluttered world.

Digital Strategy

  • 5 Marketing Automation Mistakes to Avoid

    5 Marketing Automation Mistakes to Avoid

    Marketing automation is expected to be a $32.6 billion industry by 2024. As budgets shift from offline to online, the growth of marketing automation has been staggering in recent years. But just as we saw with CRM 20 years ago, just buying the software doesn’t get you across the finish line.

  • How Keyword Rankings have Evolved Alongside Digital Transformation of the Marketing Function

    How Keyword Rankings have Evolved Alongside Digital Transformation of the Marketing Function

    Keyword rankings are no longer a primary performance metric of your website The core concept of digital transformation is the shift from a seller’s world to a buyer-centric model, meaning marketer’s can no longer market features and functions but instead the focus is on user experience and the buyer’s behavior. This concept has drastically changed…

  • Does Marketing Automation Make Marketers More Accountable?

    Digital Transformation of the Marketing Function So much has been written about marketing in the last few years. Much of it professes to teach you how to get a “35% lift on conversion” or create campaigns that everyone opens and the leads come rolling in. It makes marketing seem easy. But if you were a…

  • 3 Important Considerations BEFORE you Buy Marketing Automation Software

    People don’t plan to fail – they just fail to plan. This statement could never be truer than when it comes to purchasing software for a business. What SaaS companies (software as a service) have duped us all into believing is that by removing the barriers to purchasing software (online sign up, free trial, no…

  • You Can’t Be Everywhere – The Plight of the Modern Day Entrepreneur

    In today’s world of the 24/7 Internet, social media, and mobile phones, there are an abundance of places for you to be. And it’s not just you — it’s all of us. We’re constantly trying to reach out through all of these channels and do all of these things for our business and in our…

  • Creating a Marketing Budget for 2019

    Creating a Marketing Budget for 2019

    Blow up the traditional view to create a budget that adds value to your business If you are like most sales and marketing people or part of the management team that leads the annual budgeting process, you have likely already engaged in “budgeting” for 2019. Unless you are an accounting type or love spreadsheets, I…

  • Your Value Proposition: The most important tool in the digital marketing tool kit

    Your Value Proposition: The most important tool in the digital marketing tool kit

    Articulating the primary reason your customer should buy from you is the difference between a click and a bounce Whether you like it or not your web presence is now your best sales tool We’ve all heard the stats: Buyers are 70% of the way through their buying process before we ever know they are…

  • Are you emailing or lead generating?

    Are you emailing or lead generating?

    Moving beyond email marketing to marketing automation… A lot of our customers tell us that they are currently using a marketing automation platform or CRM system in their business but primarily for email marketing and they have not unleashed the power of marketing automation. When we dig a little deeper to uncover why, we receive…

  • How to recommend Inbound Marketing to management

    How to recommend Inbound Marketing to management

    As soon as Fall arrives, I get reflective. I look back on the year and think about all of the great client projects we were grateful to be part of. This year in particular we collaborated with our clients to work on some tough assignments. With more and more channels popping up online, stiff competition…

  • Are you an analog player living in a digital world?

    Are you an analog player living in a digital world?

    5 Signs this may be you You miss the days when you could just pick up the phone and call a prospect. You are still going to tradeshows hoping that by showing up, you will immediately find customers. You remember the days when email was a replacement for sending inter-office memos. You are still startled…