Demand Generation

For Marketers that want to support the sales team.

 

Demand generation is the business of attracting your target audience to your website and is a “top of the funnel” strategy. The key to successful demand generation is to run more impactful, measurable marketing campaigns. The most powerful demand generation strategy is a combination of inbound and outbound marketing tactics that generate web traffic and demonstrate ROI to support lead generation.

 

IN ORDER TO SUCCESSFULLY GENERATE LEADS YOU MUST UNDERSTAND HOW TO…

Turn Marketing Qualified Leads into Sales Qualified Leads

The nature of the digital buyer journey today means that earning trust is more important than a sales pitch. In fact, sales is more about sharing than selling.

Building a High-Performing Marketing Sales Funnel

Generating Web Traffic and Nurturing Email Addresses

Demand Generation is a customer acquisition tactic committed to long term relationship building. This strategy uses different touch points for conversion optimization and to support sales. Having a strong content strategy and promoting measurable marketing campaigns such as webinars or email marketing workflows you’ll be able to generate web traffic and nurture your target audience closer to a sale.

5 Important Tasks for your Microsoft Dynamics Checklist

Follow These 5 Content Marketing Resolutions to Succeed in 2020… I will have an organized Editorial Calendar based on a defined keyword strategy that has been researched based on my Buyer Persona.I will track and measure every 30 days the results of content and I...

Demonstrating ROI of Marketing Activities

As a marketer you can run as many tests, execute as many tactics or develop as many strategies as you want but none of it will matter if you can’t successfully measure ROI.

It’s no longer the sales team or CEO’s role to ensure marketing can be measured.

Learn how to measure ROI on your marketing activities and you’ll be able to create stronger campaigns that attract a bigger, better audience to help convert leads.

Aligning Your Marketing and Sales Team for Revenue Growth

Demand Generation is the bridge between most marketing and sales teams.

It is the marketing teams’ responsibility to pass high quality leads to the sales team and it is the sales teams’ responsibility to effectively nurture those leads and the deal.

If this process runs smoothly then demand generation is being executed correctly and revenue will steadily grow. However, if teams are not aligned on goals and best fit customers then no matter tactics you’re executing you will not see any revenue growth.

5 Marketing Automation Mistakes to Avoid

5 Marketing Automation Mistakes to Avoid

Marketing automation is expected to be a $32.6 billion industry by 2024. As budgets shift from offline to online, the growth of marketing automation has been staggering in recent years. But just as we saw with CRM 20 years ago, just buying the software doesn’t...

5 Marketing Automation Mistakes to Avoid

Marketing automation is expected to be a $32.6 billion industry by 2024. As budgets shift from offline to online, the growth of marketing automation has been staggering in recent years. But just as we saw with CRM 20 years ago, just buying the software doesn’t...