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- Hybrid Intelligence: Working With AI, Not Against It
Why do we need machines and humans? When we talk about AI, we so often speak in terms of Human vs. Machine. Hybrid Intelligence re-frames this idea, instead prompting us to consider Human and Machine. As ChatGPT, Microsoft Copilot, and other artificial intelligence tools… Read more: Hybrid Intelligence: Working With AI, Not Against It
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Marketing CoPilot AI
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Hybrid Intelligence: Working With AI, Not Against It
Why do we need machines and humans? When we talk about AI, we so often speak in terms of Human vs. Machine. Hybrid Intelligence re-frames this idea, instead prompting us to consider Human and Machine. As ChatGPT, Microsoft Copilot, and other artificial intelligence tools continue to revolutionize how we create content, one of the biggest…
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3 Important Things CXOs Need to Know About Generative AI
Over the past ten years, we’ve built our agency on helping B2B businesses adopt marketing automation technology, and we can’t be more excited now that ChatGPT and Microsoft Copilot are hitting the market. Based on our experimentation so far, we think that large parts of the marketing function can be either automated or augmented with…
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The AI Future: The 4 Possible Futures of B2B Marketing
What is the AI future of B2B Marketing?Marketers conduct consumer research to track necessary developments, futurologists track trends and events to understand what people are valuing. How can we combine these practises?
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The Marketing CoPilot Predictions: Why AI Might Transform B2B Channel Strategy
At Marketing CoPilot, we’ve experienced first-hand how SEO and SEM as we currently know it could change dramatically in the next couple years, and in turn would mean major changes for inbound marketing as a field.
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How B2B Marketers Can Compete with AI-Generated Content
Although content marketing is consistently rated as one of the top marketing tactics by B2B marketers, it has always been one of the most challenging channels to manage correctly. Now that ChatGPT and generative AI are part of our technological landscape, it will be even harder to stand out in crowded marketplaces, and more difficult…
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ChatGPT & Artificial Intelligence: The Future of Inbound Marketing
In 1950, a British computer scientist named Alan Turing developed the “Turing Test”, which is passed when someone cannot tell whether they are speaking to a computer or another human. This enchanting idea, which he also called the “imitation game”, has since inspired many attempts to fool humans with technology, particularly through chatbots — automated…
Artificial intelligence and content marketing
Facilitate creative work, accelerate content workflows, and hit your revenue goals.
Align sales and marketing
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How to Sell Marketing Automation as Part of your Microsoft Dynamics 365 Strategy
If you were to approach a veteran sales leader and ask how the sales landscape has changed since they entered the industry, you’d be pretty sure to receive the response, “It’s gotten harder.” The Secret to Selling Seamlessly
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Why Putting a Marketing Automation Tool in Front of Microsoft Dynamics Can Be Really Hard Work
The Trials and Tribulations of Being a Small Business Owner If you’re the owner of a small business, technology may not be your strong suit, but chances are it’s one of multiple hats you need to wear because you’re strapped for time and money. But the reality is that CRM (Customer Relationship Management) and MA…
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How to Get Sales, Marketing, and the Technology Team on Board with Marketing Automation for Microsoft Dynamics
Closing the Gap Between Sales and marketing In companies today, the sales, marketing, and technology teams need to be aligned to work together to achieve business goals and a common set of objectives. But traditionally there’s been a big gap between sales and marketing. B2B companies in particular have embraced a sales-led culture where marketing…
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How to get Marketing Automation Working in Front of Microsoft Dynamics
Marketing automation tools are everywhere these days and there’s no question they can help deliver the right content to the right prospect at the right time. But buying the software only gets you to the starting gate, not the finish line. If you’ve already purchased software you may be thinking the hard part is over,…
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Do You Need a Big Team to Run a Marketing Automation Tool in Front of Microsoft Dynamics?
If comments like, “I need to hire a marketing person to launch our product in two weeks” or “We need a marketing VP ASAP…or maybe just an intern,” sound familiar, you should know that marketing is one of the hardest business functions to ‘get right’, especially for small businesses. But struggling with recruiting, managing, and…
Digital Strategy
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Why Most B2B Businesses Struggle to Hit $10 Million Per Year
How B2B Businesses Can Achieve Their Revenue Goals In our conversations with potential clients, most often B2B businesses with complex sales cycles, a consistent theme we hear from them is that they would like to be making ten million dollars per year in revenue, and eventually become a one hundred million dollar company. While this…
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What Era of Marketing Are You Living In?
How to Keep Up with the Digital Marketing Revolutions When was the last time you truly assessed what era of marketing you are doing business in? We know that change is a constant, but with the pace of business today it can be difficult to press “pause” and reflect on how far we’ve come. Ever…
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5 Important Tasks for your Microsoft Dynamics Checklist
Follow These 5 Content Marketing Resolutions to Succeed in 2020… Add These Tasks for Marketing Automation
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Is Marketing Automation Part of your Microsoft Dynamics Budget?
If you’re part of the team that leads the annual budgeting process, you have likely already engaged in “budgeting” for 2020. Whether you’re in sales, marketing, or part of the management team, this is probably not your favourite part of the job. If you’re a marketer, or responsible for the marketing budget, it’s even less…
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How to Choose the Right Marketing Automation Tool for Microsoft Dynamics
Marketing automation has revolutionized marketing by creating tailored customer journeys that can be tracked across multiple channels. But possibly the most beneficial aspect of this amazing software is its ability to refocus efforts so that businesses both big and small have more of the one thing there never seems to be enough of…TIME.
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5 Must-Haves for Any B2B Website
In a digital-first world, your website and web presence should be the cornerstone of your lead generation program. But if your website is product-centric (and basically a product brochure) versus customer-centric and focused on customer issues and language, you are going to have difficult time competing online. Download Guide: Developing a Lead Generating Website Aligned…
Your Direct Flight to Revenue…