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	<title>The Flight Deck</title>
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	<title>The Flight Deck</title>
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		<title>How to Write Better AI Prompts (And Why This Alone Won’t Save Your Marketing Strategy)</title>
		<link>http://theflightdeck.marketingcopilot.com/uncategorized/how-to-write-better-ai-prompts-and-why-this-alone-wont-save-your-marketing-strategy/</link>
					<comments>http://theflightdeck.marketingcopilot.com/uncategorized/how-to-write-better-ai-prompts-and-why-this-alone-wont-save-your-marketing-strategy/#respond</comments>
		
		<dc:creator><![CDATA[Maddie Yule]]></dc:creator>
		<pubDate>Thu, 13 Feb 2025 15:51:26 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Marketing Copilot AI]]></category>
		<guid isPermaLink="false">https://theflightdeck.marketingcopilot.com/?p=3298</guid>

					<description><![CDATA[AI Can Help, But It Won’t Do Your Job For You If you’ve ever found yourself staring at a lacklustre AI-generated output and thinking, This is terrible, you’re not alone. The quality of what generative AI produces depends entirely on how well you prompt it. Garbage in, garbage out. But here’s the kicker — perfecting [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
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		<title>Selling Copilot: 5 Ways to Unleash Your Go-to-Market Strategy</title>
		<link>http://theflightdeck.marketingcopilot.com/align-sales-and-marketing/selling-copilot/</link>
					<comments>http://theflightdeck.marketingcopilot.com/align-sales-and-marketing/selling-copilot/#respond</comments>
		
		<dc:creator><![CDATA[Marie Wiese]]></dc:creator>
		<pubDate>Fri, 11 Oct 2024 15:41:13 +0000</pubDate>
				<category><![CDATA[Align Sales and Marketing]]></category>
		<guid isPermaLink="false">https://theflightdeck.marketingcopilot.com/?p=3285</guid>

					<description><![CDATA[As AI continues to reshape how businesses operate, Microsoft is at the forefront with powerful tools like Copilot for Microsoft 365 and Copilot Studio. Here's your guide to selling Copilot.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<title>In 2024, You Have to Talk the AI Talk</title>
		<link>http://theflightdeck.marketingcopilot.com/marketing-copilot-ai/in-2024-you-have-to-talk-the-ai-talk/</link>
					<comments>http://theflightdeck.marketingcopilot.com/marketing-copilot-ai/in-2024-you-have-to-talk-the-ai-talk/#respond</comments>
		
		<dc:creator><![CDATA[Marie Wiese]]></dc:creator>
		<pubDate>Thu, 03 Oct 2024 20:39:24 +0000</pubDate>
				<category><![CDATA[Marketing Copilot AI]]></category>
		<guid isPermaLink="false">https://theflightdeck.marketingcopilot.com/?p=3277</guid>

					<description><![CDATA[Your Audience is Curious about AI, You Should Be Their Guide! As the summer months are winding down, I’ve been spending a lot of time reflecting on how fortunate I’ve been to have spent a lot of time out in the community this summer at conferences and events talking about #ResponsibleAI. One of the biggest [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
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		<title>How Outsourced Marketing for Manufacturers and Distributors Increases Revenue</title>
		<link>http://theflightdeck.marketingcopilot.com/digital-strategy/marketing-for-manufacturers-and-distributors/</link>
					<comments>http://theflightdeck.marketingcopilot.com/digital-strategy/marketing-for-manufacturers-and-distributors/#respond</comments>
		
		<dc:creator><![CDATA[Marie Wiese]]></dc:creator>
		<pubDate>Thu, 04 Jul 2024 14:35:12 +0000</pubDate>
				<category><![CDATA[Digital Strategy]]></category>
		<guid isPermaLink="false">https://theflightdeck.marketingcopilot.com/?p=3241</guid>

					<description><![CDATA[Marketing for Manufacturers: Have You Been Poorly Served In the Past When it Comes to Your Marketing Efforts? ]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
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		<title>Marie Wiese Has Been Named a Microsoft MVP</title>
		<link>http://theflightdeck.marketingcopilot.com/uncategorized/marie-wiese-microsoft-mvp/</link>
					<comments>http://theflightdeck.marketingcopilot.com/uncategorized/marie-wiese-microsoft-mvp/#respond</comments>
		
		<dc:creator><![CDATA[Susanna Tarrant]]></dc:creator>
		<pubDate>Thu, 25 Jan 2024 18:41:43 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://theflightdeck.marketingcopilot.com/?p=3230</guid>

					<description><![CDATA[Celebrating Marketing Copilot® Excellence! We are thrilled to announce that President and Founder of Marketing Copilot®, Marie Wiese, has been recognized and honoured with the prestigious title of Microsoft Most Valuable Professional (MVP). This is a momentous achievement that reflects her outstanding contributions to the Microsoft and tech communities. What is a Microsoft MVP? The [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
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		<title>Hybrid Intelligence: Working With AI, Not Against It</title>
		<link>http://theflightdeck.marketingcopilot.com/marketing-copilot-ai/hybrid-intelligence-working-with-ai-not-against-it/</link>
					<comments>http://theflightdeck.marketingcopilot.com/marketing-copilot-ai/hybrid-intelligence-working-with-ai-not-against-it/#respond</comments>
		
		<dc:creator><![CDATA[Marie Wiese]]></dc:creator>
		<pubDate>Mon, 28 Aug 2023 13:55:45 +0000</pubDate>
				<category><![CDATA[Marketing Copilot AI]]></category>
		<guid isPermaLink="false">https://theflightdeck.marketingcopilot.com/?p=3210</guid>

					<description><![CDATA[Why do we need machines and humans? When we talk about AI, we so often speak in terms of Human vs. Machine. Hybrid Intelligence re-frames this idea, instead prompting us to consider Human and Machine. As ChatGPT, Microsoft Copilot, and other artificial intelligence tools continue to revolutionize how we create content, one of the biggest [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
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		<title>3 Important Things CXOs Need to Know About Generative AI</title>
		<link>http://theflightdeck.marketingcopilot.com/marketing-copilot-ai/3-important-things-cxos-need-to-know-about-generative-ai/</link>
					<comments>http://theflightdeck.marketingcopilot.com/marketing-copilot-ai/3-important-things-cxos-need-to-know-about-generative-ai/#respond</comments>
		
		<dc:creator><![CDATA[Marie Wiese]]></dc:creator>
		<pubDate>Wed, 16 Aug 2023 17:43:00 +0000</pubDate>
				<category><![CDATA[Marketing Copilot AI]]></category>
		<guid isPermaLink="false">https://theflightdeck.marketingcopilot.com/?p=3200</guid>

					<description><![CDATA[Over the past ten years, we’ve built our agency on helping B2B businesses adopt marketing automation technology, and we can’t be more excited now that ChatGPT and Microsoft Copilot are hitting the market. Based on our experimentation so far, we think that large parts of the marketing function can be either automated or augmented with [&#8230;]]]></description>
		
					<wfw:commentRss>http://theflightdeck.marketingcopilot.com/marketing-copilot-ai/3-important-things-cxos-need-to-know-about-generative-ai/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>The AI Future: The 4 Possible Futures of B2B Marketing</title>
		<link>http://theflightdeck.marketingcopilot.com/marketing-copilot-ai/ai-future-of-b2b-marketing/</link>
		
		<dc:creator><![CDATA[Marie Wiese]]></dc:creator>
		<pubDate>Thu, 03 Aug 2023 19:12:09 +0000</pubDate>
				<category><![CDATA[Marketing Copilot AI]]></category>
		<guid isPermaLink="false">https://theflightdeck.marketingcopilot.com/?p=3189</guid>

					<description><![CDATA[What is the AI future of B2B Marketing?Marketers conduct consumer research to track necessary developments, futurologists track trends and events to understand what people are valuing. How can we combine these practises? ]]></description>
		
		
		
			</item>
		<item>
		<title>The Marketing CoPilot Predictions: Why AI Might Transform B2B Channel Strategy</title>
		<link>http://theflightdeck.marketingcopilot.com/marketing-copilot-ai/the-marketing-copilot-predictions-why-ai-might-transform-b2b-channel-strategy/</link>
		
		<dc:creator><![CDATA[Marie Wiese]]></dc:creator>
		<pubDate>Thu, 03 Aug 2023 18:09:55 +0000</pubDate>
				<category><![CDATA[Marketing Copilot AI]]></category>
		<guid isPermaLink="false">https://theflightdeck.marketingcopilot.com/?p=3184</guid>

					<description><![CDATA[At Marketing CoPilot, we've experienced first-hand how SEO and SEM as we currently know it could change dramatically in the next couple years, and in turn would mean major changes for inbound marketing as a field.]]></description>
		
		
		
			</item>
		<item>
		<title>How to Sell Marketing Automation as Part of your Microsoft Dynamics 365 Strategy</title>
		<link>http://theflightdeck.marketingcopilot.com/align-sales-and-marketing/how-to-sell-marketing-automation-as-part-of-your-microsoft-dynamics-365-strategy/</link>
		
		<dc:creator><![CDATA[Marie Wiese]]></dc:creator>
		<pubDate>Thu, 22 Jun 2023 16:56:59 +0000</pubDate>
				<category><![CDATA[Align Sales and Marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<guid isPermaLink="false">https://theflightdeck.marketingcopilot.com/how-to-sell-marketing-automation-as-part-of-your-microsoft-dynamics-365-strategy/</guid>

					<description><![CDATA[If you were to approach a veteran sales leader and ask how the sales landscape has changed since they entered the industry, you’d be pretty sure to receive the response, “It’s gotten harder.” The Secret to Selling Seamlessly Rick McCutcheon, Certified Sales Professional, Business Mentor and Microsoft MVP, says that the average buyer is somewhere [&#8230;]]]></description>
		
		
		
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